Lepakshi Handicrafts, an Andhra Pradesh Government Undertaking is a treasure-trove of a fascinating range of art forms and traditional crafts, each unique in style, concept, theme, form and expression. These crafts and arts display innate flexibility and durability without exception, and maintain an enriching and endearing freshness.
Endowed with rich forests, Andhra Pradesh is a rich resource for woodcarvings, practiced in many parts of the State. In addition to carving idols and mythological forms, the art has also adapted itself to creating utility items. The intricate depiction of gods and goddesses through various art forms and the liveliness of the art is a hallmark of Lepakshi. Kalamkari, Udayagiri, Kondappali, brassware, red sander idols, Lepakshi is one stop destination where right from trinkets to large life-sized idols, one can witness the fine splendour of the rich artisans and craftsmen from Andhra Pradesh.
An enterprise of Andhra Pradesh Government, Lepakshi Corporation was set up in the year 1982 for the promotion, development and marketing of handicrafts besides implementing schemes for the welfare of artisans. Lepakshi’s vision – “An Empowered Artisan Community Thriving in an ‘Enabling’ Environment” guides the organization in its successful journey with a total of 12+2 Showrooms (12 in AP , 1 in Kolkata and 1 in New Delhi) across Andhar Pradesh and India.
Brand Lepakshi has in fact become synonymous with Brand Andhra Pradesh and represents the cultural and artistic heritage of the state. True to its vision, Lepakshi has been at the forefront of promoting arts and crafts through its retail showrooms and expos all over, thereby earning a distinct identity for the brand.
Intricate designs, amazing carvings, unparalleled finish and one of its kind attractive handicrafts, Lepakshi is the brand that one can identify as the much-cherished destination of arts and crafts hand-made by the skilled artisans of Andhra Pradesh. For more than three decades, Lepakshi has endeared itself to lovers of art and crafts and has introduced varied art forms of AP to the world and created a market for the products, that has economically benefited the artisans and craftsmen who are involved in creating exclusive masterpieces of the art.
Musical instruments, paintings, jewellery, depictions of our puranas, Lepakshi is the place that appeals soulfully to your inner senses with novel pieces of art. Quality Handlooms, bags, delightful sarees and a host of other household items, thy destination is Lepakshi Handicrafts Emporium. Showcasing a range of art forms, right from Kondapalli Toys to wood carvings, Kalamkari paintings, Sandalwood products and Bobbili Veena and several other craft traditions, Lepakshi has highlighted the cultural milieu of Andhra Pradesh.
The main objective of Lepakshi is to develop and promote handicrafts, support marketing of handicraft, establish showrooms, organize exhibitions and take up wide publicity of Handicrafts and welfare activities for the benefit of the artisans. The promotion and development activities of Lepakshi include working with artisans for upgrading their skills, increasing production base and revival of languishing crafts and organize technical workshops to provide design and technological inputs to the artisans.
There is extensive marketing undertaken through ‘Lepakshi’ Retail Showrooms, Craft Bazaars, Exhibitions, Craft Melas and EXPOs, participation in domestic & international trade fairs as well as opening of new sales outlets etc. There are reciprocal arrangements with other State Handicrafts Development Corporations. This has made the products of Lepakshi highly popular and there is an impressive customer patronage and demand for them. The brand has been leveraging these unique strengths and is poised to deliver more value for the arts and crafts of Andhra Pradesh, and has been working in tandem with the government in realizing the potential for these products.
The promotion & development initiatives include training of artisans for upgrading their skills, increasing production base and revival of languishing crafts as well as providing infrastructural facilities in the form of tool, machinery& design inputs to the artisans. Lepakshi also organizes design and technical workshops to provide design and technological inputs to the artisans and takes up publicity through Electronic and Print Media, Brochures, Hoardings, Ad. Films, Website, etc.Lepakshi is utilizing various arenas in the domain of technology to bring more mileage to the brand and making it more appealing to the users and customers in a digital era by adopting new platforms in showcasing and also selling its impressive product line-up.